Benefits of CRM Systems
1. Improved Relationships with Your Customers
Having a CRM system from Easy Code gives you a stronger connection and deeper
relationship with your customers. Knowledge is a powerful thing, the more you know about
your customers, the better you can serve them. When you provide a great service, your
customers will appreciate, trust and develop a loyalty towards you.
Your time is valuable and so is your customers time. If your customer experiences a problem
that needs a solution, they expect it to be dealt with quickly. Failure on your part to deliver
could result in the loss of your customer.
With a CRM system from Easy Code, the minute a customer contacts your company, you
and your representatives will be able to retrieve not only the history on their purchasing
preferences, but anything else that might assist them. Armed with this information your more
experienced representatives, will be able to locate a solution within the first few minutes.
Your Easy Code CRM system is easy to access and able to provide a wealth of information.
If a solution isn’t readily apparent, then using other representatives, or even crowdsourcing
for answers through customer portals, is a simple matter. With our CRM customer support
service this becomes a walk in the park.
2. Helping with Everyday Tasks
Finalising a sale is never as easy as just getting a customer to agree to commit. Along with
the surface details on any sale, there are hundreds of smaller tasks that must be completed
in order for everything to function properly. Forms need to be filled out, reports need to be
sent, legal issues need to be addressed.
These steps though time-consuming, are a vital aspect of the sales process. Easy Code’s
CRM systems are designed to ease the burden of many of these tasks freeing up your
employees, all thanks to the magic of automation. Enabling your representatives to focus
more of their efforts on closing sales leads and resolving customer issues, whilst our
automated CRM system takes care of the details.
3. CRM means Greater Efficiency for Multiple Teams
Easy Codes CRM systems can automatically store your communications, allowing you to
view emails, a calendar and phone call details in one easily accessible place. Add that to the
ability for multiple teams to access the same information, and your various teams’ efficiency
Sales, marketing and customer service teams can share valuable information about
customers. This knowledge library will demonstrate and informed team and produce the
desired results your business has been striving for, whether that is closing a sale, developing
knowledge of products or excellent customer service.
With a co-ordinated knowledge source, every department can ensure the right information to
the right individual. With newfound ease, teams can seamlessly work together to improve the
bottom line and raise the bar.
4. Improved Customer Service
Many tasks and deadlines fall through the cracks when people do everything manually.
Using the Easy Code CRM system, you can ensure that all customer interactions and activity
is retained and thereby expanding your company’s ability to add value and speed during
interaction with your customers.
Using our CRM system will help you monitor and evaluate your campaign
successfulness, allowing you to target and schedule your activities more effectively.
5. Increases Your Employee Communication
You customer expects to be able to speak with someone who understands their unique
preferences and issues. That is why they may want a single, main point of contact, but what
happens when that contact goes on holiday, are ill or leaves? With the Easy Code CRM, you
maintain that customer knowledge and ensure all your employees can provide that personal
touch and the same high level of service.
With our cloud-based CRM your team can gain access from any device via an internet
connection, the communication benefits of mobile CRM are not limited to the office.
Having a uniformed system in place will ensure accurate and up-to-date CRM information.
With our clear and effective training on how to use and populate the system, employees’ will.
have the confidence for greater engagement with your customers, assisting in solving
customer issues. This all makes for a happy client and a positive, happy and empowered
6. Expanding your Customer Product Purchase and Your Sales Figures
The key to success for your business is ensuring your team learn and use the system
provided for them. With quality and real time information being fed in, your CRM will improve
productivity, give structure to your sales cycle, empowering you with the tools to provide
additional products and services and exceed your customers satisfaction.
7. Reducing Operational Costs
Getting your CRM software set-up may take time and you may question the investment
financially, you will reap the rewards. Over time the benefits and increased effectiveness of
your business will far outweigh the initial costs. Time is one of the most expensive
commodities, you will save time across the board, with clearer performance evaluation,
improved customer interaction and response times; geographical sales planning to name a
few. All of this frees up your employees to make more contacts, enquires and sales with no
additional overtime costs. Better geographical meeting planning reduces transport costs and
travel times all because you now have a central client and prospect database, gone are the
individual spreadsheet, bits of paper and valuable information tied up in personal diaries.
Here to stay is your company’s knowledge library – YOUR CRM.
8. Reduction in Client Attrition
Studies have shown that there is a great risk of customer loss with just 1 contact within a
professional company, the risk of attrition is 40%. However, when as many as 5 of more
contacts are working or involved in a customer relationship there is a significant drop in the
chance of attrition being less than 5%.
9. CRM Leads to Improved Analytical Data and Reporting
Miscalculated data should not be the reason you can’t succeed. With CRM, this is no longer
a possibility. Easy Codes CRM systems store information in one place, making analysis of
data easy and improves the accuracy and results.
With easy integration to different tools and plugins, you have the ability to generate
automatic reports maximising your time. With the ability to personalise your dashboard
views, you can quickly locate the information needed on your customers, sales goals, and
performance reports, allowing you to reach untapped opportunities.
With better reporting data, you can make resourceful and effective decisions, you will be
able to reap the rewards in customer loyalty and long-run profitability.